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DEVDUTT VIZ

MTV Trash Talk | A cleanliness drive powered by hate



WHEN A BRAND RECEIVES HATE NO MATTER WHAT IT DOES,
HOW DOES IT GIVE BACK THE LOVE?
​​​​​​
​Role: Art Direction
Case Study
NEWS THAT COVERED THE TRASHIEST CAMPAIGN EVER:

https://www.adgully.com/this-dussehra-mtv-india-and-dentsu-webchutney-made-internet-hate-great-again-88978.html

https://www.agencyreporter.com/this-dussehra-mtv-india-and-dentsu-webchutney-made-internet-hate-great-again/

https://m.dailyhunt.in/news/india/english/tvnews4u-epaper-tvnews/mtv+india+and+dentsu+webchutney+made+internet+hate+great+again+with+trash+asura-newsid-142632194

https://mediasamosa.com/tag/mtv-india-and-dentsu-webchutney-2019/

Campaign Closure Video
AWARDS AND MENTIONS:

Gold: Best Integrated Marketing Campaign, Promax Asia 2020
Baby Elephant: Craft For Digital Audio & Video, Kyoorius Creative Awards 2020
Baby Elephant: Craft For Digital & Mobile Marketing, Kyoorius Creative Awards 2020

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