Brief: The Noise Pop Buds project was an initiative aimed at creating an entry-level earbud model that resonates with the youthful, college-going demographic. The product's design drew inspiration from its vibrant color palette to establish a strong connection with its target audience. The project encompassed developing a fresh visual identity and art direction that mirrored the dynamic and lively spirit of young consumers.

Target age: 18-25 years old
Price: Rs. 1.399

Objective:  The visual identity and art direction for the Noise Pop Buds were crafted to align with these features, emphasizing a youthful and energetic aesthetic that appeals to the target market. The design elements focused on vibrant colors and dynamic visuals to reflect the product's innovative features and fashionable appeal.

Role: Visual Identity & Art Direction

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