Brief: The Noise Pop Buds project was an initiative aimed at creating an entry-level earbud model that resonates with the youthful, college-going demographic. The product's design drew inspiration from its vibrant color palette to establish a strong connection with its target audience. The project encompassed developing a fresh visual identity and art direction that mirrored the dynamic and lively spirit of young consumers.
Target age: 18-25 years old
Price: Rs. 1.399
Objective: The visual identity and art direction for the Noise Pop Buds were crafted to align with these features, emphasizing a youthful and energetic aesthetic that appeals to the target market. The design elements focused on vibrant colors and dynamic visuals to reflect the product's innovative features and fashionable appeal.
Role: Visual Identity & Art Direction
Target age: 18-25 years old
Price: Rs. 1.399
Objective: The visual identity and art direction for the Noise Pop Buds were crafted to align with these features, emphasizing a youthful and energetic aesthetic that appeals to the target market. The design elements focused on vibrant colors and dynamic visuals to reflect the product's innovative features and fashionable appeal.
Role: Visual Identity & Art Direction
